Understanding What Rocks Their World: Motivational Factors of Rural Volunteers
In almost any setting we can think of in 21st Century America, it is not unusual to have representatives from four different generations living and working side-by-side. This fact, and a declining rural population, is forcing Extension agents everywhere to struggle to find and engage new volunteers in county programming. Extension professionals are searching for new ways to recruit and retain volunteers from all generations. This research informs the way educations can work with volunteers from different generations to engage them in Extension volunteering.

Journal of Extension, December 2009

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