Stress benefits such as efficiency or better relations with government, for businesses not primarily concerned with public image. Continue reading →
Audience: Business/Industry water users 
Managers and staff members who have control over services and processes that use water either directly or indirectly in a way which may change water supply or quality.
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Boiarsky, G., M. Long, et al. (1999) Finding 2
Focus the content for outreach materials on cost savings, such as when and where pollution prevention is as cheap as or cheaper than traditional techniques. Include facts and figures. Continue reading →
Boiarsky, G., M. Long, et al. (1999) Finding 1
Recognize that audiences are often already aware of important issues. Outreach materials should:
- Emphasize a pollution-prevention practice
- Tell audience a little about how to prevent pollution
- Tell audience where they can obtain information about prevention
Dijksterhuis, O. W. (1996) Finding 2
Understand the roots of the environmental management problem and select your target audience based on a specific need. For example, if economic activity is most closely associated with the environmental problem, outreach initiatives should relate to the needs and interests of the target audience engaged in the economic activity Continue reading →
Lowrie, K. W. and M. Greenberg. (1997) Finding 1
Provide staff training, and/or provide access to environmental experts for businesses not already engaged in pollution prevention activities. Aim to increase concern about liability. Continue reading →
Dijksterhuis, O. W. (1996) Finding 1
Document information and outreach work to help improve ability to assess the relationship between outreach and outcomes and to exchange materials and knowledge with others. Evaluate progress toward clearly defined objectives. Continue reading →
