Lowrie, K. W. and M. Greenberg. (1997) Finding 4

Be patient in your efforts to reach small businesses.

  • Small businesses are a difficult audience to reach – limited staff, busy schedules, financial constraints; many will not take the time to return phone calls that are considered non-essential and many do not read mailed solicitations.

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de Bruijn, T. J. N. M. and P. S. Hofman. (2000) Finding 2

Emphasize company commitment to pollution prevention activities and investment of adequate time and money.

  • Self-assessment has produced measures of superior quality to those produced by quick-scan methods completed by a consultant.
  • When companies invest more time in the pollution prevention project, the options produced are better tailored to the company and likely to have a more profound impact.

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