Conduct voluntary and confidential assessments on individual farms, in cooperation with groundwater technicians. Develop an “Improvement Action Plan” for individual farms. Continue reading →
Audience: Farmers 
People who work on the land to grow and produce food, animal feed, or other consumer products; and business professionals who support agricultural production
Findings Navigation: Browse by Audience; Browse by Theme; Browse by Best Education Practice; Browse by multiple topics
Green, T. (2004) Finding 1
Use a comparison strip to provide the farmer with opportunity to make their own evaluation of pros and cons of a new procedure Continue reading →
Constance, D. H., Rikoon, S. J., & Ma, J. C. (1996) Finding 1
In landowner or renter situations:
- Determine whether the landowner or renter is primarily responsible for water quality or conservation decisions
- Identify factors that may influence the person who could take action
- Understand “opportunity costs” and social norms relative to the content or practice focus of the outreach
Cobourn, J., & Donaldson, S. (1997) Finding 1
Base your program design on specifically identified needs. Continue reading →
Dijksterhuis, O. W. (1996) Finding 1
Document information and outreach work to help improve ability to assess the relationship between outreach and outcomes and to exchange materials and knowledge with others. Evaluate progress toward clearly defined objectives. Continue reading →
Pompelli, G., Morfaw, C., English, B. C., Bowling, R. G., Bullen, G. S., & Tegegne, F. (1997) Finding 1
Link education to production decisions to reflect the fact that operators prefer to make production decisions based on their own farm records and advice from on-farm employees.
- Work with operators to review farm records in order to consider potential impacts of proposed changes
- Increase knowledge of on-farm advisors
- Collaborate with many groups/organizations to convey important information
Bosch, D. J., Cook, Z. L., & Fuglie, K. O. (1995) Finding 1
Recognize the limits of regulation in producing behavior change:
- Regulation leads to adoption of specific regulated behaviors only. (e.g. the target audience performed required nitrogen test but did not apply resulting information when making decisions about nitrogen application)
Contant, C. K., & Young, C. L. (1990) Finding 1
In communication and outreach about groundwater, address:
- The quality of the drinking water supplies
- Concerns about risks of handling and applying chemicals o Recognition of farm economics
Feather, P. M., & Amacher, G. S. (1994) Finding 1
Recognize the role of economic factors in behavior change:
- Carefully design a demonstration project to meet farmer economic and other regionally specific needs
Kraft, S. E., Lant, C., & Gillman, K. (1996) Finding 1
Collect and assess data about the following, prior to developing the outreach program:
- Adopt training methods known to be successful with the target audience.
