Tailor materials to details of the farm operation.
- Provide farmers with real life examples for new ideas.
- Work with farmers to compare farm records related to environmental management over time.
Bird, E. (2004) Finding 1
Audience: Farmers 
People who work on the land to grow and produce food, animal feed, or other consumer products; and business professionals who support agricultural production
Findings Navigation: Browse by Audience; Browse by Theme; Browse by Best Education Practice; Browse by multiple topics
Dijksterhuis, O. W. (1996) Finding 2
Understand the roots of the environmental management problem and select your target audience based on a specific need. For example, if economic activity is most closely associated with the environmental problem, outreach initiatives should relate to the needs and interests of the target audience engaged in the economic activity Continue reading →
Contant, C. K., & Young, C. L. (1990) Finding 3
Use farmer-preferred sources of information and strategies for outreach about making decisions. Continue reading →
Lanyon, L. E., Kiernan, N.-E., & Stoltzfus, J. H. (1996) Finding 1
Involve target audience in:
- Developing content and process for outreach activities
Lefko, S. A., Rice, M. E., & Pedigo, L. P. (1999) Finding 1
Address economic benefits:
- Focus outreach programs on the potential of the farm practice to increase yield or otherwise improve economic benefit
Murray, H., & Butler, L. M. (1994) Finding 1
Involve target audience in:
- Participatory approaches to help identify target audience education needs and motivate participation
Shepard, R. L. (1999) Finding 1
Track program changes through a comprehensive pre-treatment survey and follow up surveys. Assure that program resources actually reached targeted audiences. Continue reading →
Bosch, D. J., Cook, Z. L., & Fuglie, K. O. (1995) Finding 2
Use financial incentives, where possible, to facilitate behavior change:
- Provide information, encouragement and cash incentives to participate in or practice a new technology, but keep in mind that incentives have a weak influence on adoption
Cameron-Howell, K. (1992) Finding 1
Emphasize one-on-one contact.
- Correlates with farmer willingness to change practices, but adoption of a new technology requires more than a personal conversation and data about the specific situation
Contant, C. K., & Young, C. L. (1990) Finding 2
Provide information to farmers in three stages:
- Information to stimulate farmer interest
- Personal contact with farmer to provide new farming practices that are viewed as solutions to their problems
- Work collaboratively and cooperatively with the farmer in the adoption of new practices
