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Al-Jamal, M. S., Sammis, T. W., & Ball, S. T. (2001) Finding 2

Consider target audience issues such as time, skill, and direct experience with saving money over time

Individual
The learning experience: Presents a new behavior or skill by• Demonstrating its similarity to a current behavior or skill.• Relating the new behavior to current social practices.• Demonstrating ease of adoption in terms of time, effort and money.

Citation: Al-Jamal, M. S., Sammis, T. W., & Ball, S. T. (2001). A case study for adopting the nitrate chloride technique to improve irrigation and nitrogen practices in farmers’ fields. Applied Engineering in Agriculture, 17(5), 601-610.
Citation Type: Research

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