Provide information, encouragement and cash incentives to participate in or practice a new technology, but keep in mind that incentives have a weak influence on adoption.

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)

Citation: Bosch, D. J., Cook, Z. L., & Fuglie, K. O. (1995). Voluntary versus mandatory agricultural policies to protect water quality: Adoption of nitrogen testing in Nebraska. Review of Agricultural Economics, 17(1), 13-24.
Citation Type: Research