Constance, D. H., Rikoon, S. J., & Ma, J. C. (1996) Finding 1

In landowner or renter situations:

  • Determine whether the landowner or renter is primarily responsible for water quality or conservation decisions
  • Identify factors that may influence the person who could take action
  • Understand “opportunity costs” and social norms relative to the content or practice focus of the outreach

Class or Group 
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.

Citation: Constance, D. H., Rikoon, S. J., & Ma, J. C. (1996). Landlord involvement in environmental decision-making on rented Missouri cropland: Pesticide use and water quality issues. Rural Sociology, 61(4), 577-605.
Citation Type: Research