Napier, T. L., Robinson, J., & Tucker, M. (2000) Finding 2

Include environmental stewardship information shown to be significant in predicting farmer adoption of new practices:

  • Information about soil and water conservation benefits to be derived from adoption of precision farming techniques

Individual 
The learning experience: Presents a new behavior or skill by• Demonstrating its similarity to a current behavior or skill.• Relating the new behavior to current social practices.• Demonstrating ease of adoption in terms of time, effort and money.

Citation: Napier, T. L., Robinson, J., & Tucker, M. (2000). Adoption of precision farming within three Midwest watersheds. Journal of Soil and Water Conservation, 55(2), 135-141.
Citation Type: Research