Keep the purpose of an event or message similar to the local situation (e.g., documents and videotapes are most effective when clearly tailored to the local landscape).

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)
The learning experience: Enables the learner to link new knowledge to their existing knowledge in meaningful ways.

Community 
The learning experience: Takes place close to the location where people practice a behavior of concern.

Citation: Newton, B. J. (2001). Environmental education and outreach: Experiences of a federal agency. BioScience, 51(4), 297-299.
Citation Type: Research