When persuading farmers to reduce chemical use:

• Show that farm chemicals are contaminating groundwater on the individual’s farm
• Link to quality of drinking water on the individual’s farm
• Provide alternative methods with a demonstrated outcome that has no adverse affect on profits and no more than a modest decline in yield

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)

Community 
The learning experience: Generates and makes use of data about the local condition.

Class or Group 
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.

Citation: Padgitt, S. C. (1990). Monitoring audience response to demonstration projects: Baseline report: Des Moines County (No. IFM 8). Ames, IA: Iowa State University Extension.
Citation Type: Research