Specify audiences by need. Continue reading →
Theme: Audience Information 
Development and use of information about a target audience
Findings Navigation: Browse by Audience; Browse by Theme; Browse by Best Education Practice; Browse by multiple topics
Mechenich, C. and B. H. Shaw (1994) Finding 1
Identify the need for education or outreach based on audience characteristics (such as what they know and understand) and/or characteristics of the local environment Continue reading →
Schwartz, J. J., A. B. Waterman, et al. (1998) Finding 1
Identify the need for education or outreach based on audience characteristics (understanding of the problem, socio-economic characteristics) and/or details about the specific local environmental concern (Schwartz, 1998). Continue reading →
House, M., & Fordham, M. (1997) Finding 2
Use direct surveys and interviews to gauge public opinion as opposed to relying on “representative” stakeholders (direct representation may highlight factors not previously considered or lead to unexpected interests or concerns) Continue reading →
Howell, J. L., & Habron, G. B. (2004) Finding 1
Match the information technology delivery mechanism to the computer work style of the landowner. How does the landowner already use the computer? Continue reading →
Shepard, R. L. (1999) Finding 2
Identify key target audiences and acknowledge individual grower characteristics, perceptions of problems, current use of practices, and preferences for educational formats. Continue reading →
Caffey, R. H. and R. F. Kazmierczak, Jr. (1994) Finding 1
Develop a strategy that reflects the fact that effectiveness of new educational programs may be hindered by insular nature of communities in which producers live. NOTE: This finding is not generalizable due to small sample Continue reading →
Ryan, J., Mathew, K., Anda, M., & Yuen, E. (2001) Finding 2
Identify specific locally-defined problems related to water conservation. These may not be what an expert would typically expect due to unique cultural or situational needs. Continue reading →
Varlamoff, S., W. J. Florkowski, et al. (2001) Finding 1
Identify the need for education or outreach based on audience characteristics (e.g. understanding of the problem, socio-economic characteristics) and/or details about the specific local environmental concern (Varlamoff, 2001). Continue reading →
Dijksterhuis, O. W. (1996) Finding 2
Understand the roots of the environmental management problem and select your target audience based on a specific need. For example, if economic activity is most closely associated with the environmental problem, outreach initiatives should relate to the needs and interests of the target audience engaged in the economic activity Continue reading →
