Padgitt, S. C. (1989) Finding 2

Create information, communication and education design to address research-based information about farmer characteristics, such as:

  • Priorities: profitability of agriculture; quality of drinking water; agriculture health and safety; controlling soil erosion
  • Lack of concern about threats to groundwater quality on their own property, but concerned about the problem elsewhere [relates to research findings about farmer minimization of the threat of risk when the source is familiar, voluntary, controllable]

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