Link economic risk to over-application of nutrients, a common practice for ensuring maximum yield. Continue reading →
Theme: Message content 
What information to provide
Al-Jamal, M. S., Sammis, T. W., & Ball, S. T. (2001) Finding 1
Address economic benefits: Show that profits will increase as a result of adoption of the practice Continue reading →
Lanyon, L. E., Kiernan, N.-E., & Stoltzfus, J. H. (1996) Finding 2
Address farmers’ perceptions of risk. Acknowledge the tendency for farmers to be “adverse to additional risk “. That is, a new practice or technology must not add to current risks, or it must reduce risks to productivity incurred through other practices in order to be viewed favorably Continue reading →
Nelson, D. R., & Trede, L. D. (2000, December 2000) Finding 2
Focus training for new farmers on problem-solving and production agriculture skill development Continue reading →
Nowak, P., O’Keefe, G. J., Bennett, C., Anderson, S., & Trumbo, C. (1997) Finding 3
Include environmental stewardship information shown to be significant in predicting farmer adoption of new practices: Substantive local data to support claims that specific BMPs are environmentally effective and economically advantageous as compared to in-place practices Continue reading →
Tucker, M., & Napier, T. L. (2001) Finding 1
Address farmer perception of risk. Acknowledge emotional and political context of a risk message. Statements about potential agricultural chemical risks can fuel public fears. Farmers may not respond to risk messages because they view their own use of chemicals as “voluntary, familiar and controllable” whereas nonfarm consumers would view it as partially familiar, involuntary and uncontrollable. Continue reading →
Bauder, J., S. Roffe, & K. Pearson. (2004) Finding 3
Provide information that has immediate utility to the program. Continue reading →
Severtson, D. J., L. C.Baumann, & R. L. Shepard. (2004) Finding 1
Provide clear information. Accompany findings or data with information
- Which emphasizes the meaning of the results
- About the pros and cons of control methods and which are most effective.
Watson, R. K., M. H. Murphy, et al. (1999) Finding 1
Address each goal – change in attitudes, knowledge, behavior intentions, or behavior – because there is no evidence that changes in one area, such as attitudes, will have an impact on changes in another, such as behavior change. Continue reading →
Padgitt, S. C. (1990) Finding 2
In communication and outreach about groundwater, address: evidence that contamination will affect profits Continue reading →
