To gauge landowner willingness to engage in riparian zone management, assess identified predictors of landowner intentions: willingness to consider the recommendations of groups such as governmental agencies and watershed associations, beliefs that riparian management would be beneficial, and past and current riparian management behavior. Continue reading →
Audience: Farmers
People who work on the land to grow and produce food, animal feed, or other consumer products; and business professionals who support agricultural production
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Fielding, K. S., Terry, D. J., Masser, B. M., Bordia, P., & Hogg, M. A. (2005) Finding 2
To promote riparian zone management: clearly and convincingly demonstrate the benefits of riparian zone management; promote a supportive normative climate by getting groups or important individuals within the community to strongly endorse the practice; solicit endorsements from other rural landholders; devise strategies for overcoming the barriers (real or perceived) associated with riparian zone management or provide alternatives; and engage landowners in riparian management behaviors to increase familiarity with options. Continue reading →
Giordano, R., Passarella, G., Uricchio, V. F., & Vurro, M. (2007) Finding 1
To address the complexity of water resource management problems, combine the technological dimension with the social dimension, based on stakeholders involvement; use decision-support tools in a shared platform through which the debate is organised and the different sources of knowledge are integrated. Continue reading →
Giordano, R., Passarella, G., Uricchio, V. F., & Vurro, M. (2007) Finding 2
To address the complexity of water resource management problems, engage stakeholders in structuring, i.e. systematizing the knowledge which emerges during the participative process, in order to make it comprehensible for the other participants and functional for the decision process. Cognitive mapping (concepts linked to form chains of action-oriented argumentation) and analysis is an example of a system that can be used to produce different points of view and information, in order to enrich a collective ‘‘knowledge base’’ with creative ideas and concepts around the problem. Continue reading →
Adams, J., Kraft, S., Ruhl, J. B., Lant, C., Loftus, T., & Duram, L. (2005) Finding 1
As watershed organizations develop, facilitate a form of governance that is democratic and able to generate outcomes considered legitimate by all affected parties:
- Provide a foundation of accepted scientific knowledge about the scope of the problems and the underlying biological-chemical-physical-socio-economic factors at work;
- Develop rules to inform the planning process that are accepted as ‘‘right’’ and just by the stakeholders and provide for a process through which interested individuals (stakeholders)develop, debate, reject, and accept plans to deal withthe identified problems while promising to reach stipulated goals including a process for making the plan known to all affected parties;
- Establish an accepted process for implementation, monitoring, and enforcement of the plan and its recommendations in an impartial way including a way to amend the plan or recommendation in light of new scientific information or changingsocial and/or environmental conditions.
Napier, T. L., & Sommers, D. G. (1996) Finding 2
Assure that intervention programs are relevant to the cultural milieu of the subgroup, such as ethnic or culturally-related farm-structure differences. Continue reading →
Cooper, D., Giebink, B., & Olson, K. (1995) Finding 2
Focus on a geographic area:
- Focus outreach initiatives on a geographic area with a targeted audience
Cobourn, J., & Donaldson, S. (1997) Finding 3
Use a variety of outreach methods, with each targeted at specific, desired behaviors. Continue reading →
Nowak, P., O’Keefe, G. J., Bennett, C., Anderson, S., & Trumbo, C. (1997) Finding 4
Recognize the role of economic factors in behavior change:
- Since producer income is an important predictor of BMP use, sequence audience involvement by income level. Consider a focus on low income audiences