Grassroots community-based education efforts are effective in reaching at-risk urban anglers with fish consumption advisory information, as members of this group tend not to have access to traditional government communication networks such as press releases, brochures, flyers, and legal notices. Continue reading →
Audience: Recreational water users
Adults and youth who engage in fishing, boating, and other recreational activities on or near bodies of water
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House, M., & Fordham, M. (1997) Finding 2
Use direct surveys and interviews to gauge public opinion as opposed to relying on “representative” stakeholders (direct representation may highlight factors not previously considered or lead to unexpected interests or concerns) Continue reading →
Fedler, A. J. (Ed.) Finding 4
Develop program design and content to adhere to guiding principles for boating, fishing, and aquatic stewardship education. The program
- Begins with goals and objectives that relate to appreciation and awareness, expands to include both knowledge and skills, and culminates in personal responsibility and responsible behavior.
Dijksterhuis, O. W. (1996) Finding 2
Understand the roots of the environmental management problem and select your target audience based on a specific need. For example, if economic activity is most closely associated with the environmental problem, outreach initiatives should relate to the needs and interests of the target audience engaged in the economic activity Continue reading →
House, M., & Fordham, M. (1997) Finding 1
Target outcomes for specific audiences Continue reading →
Holsman, R. H., Ph.D. (2001) Finding 2
Design programs to: Target outcomes for specific audiences. Continue reading →
Fedler, A. J. (Ed.) Finding 3
In designing outreach to encourage participation in outdoor recreation programs, attend to:
- Individual and socio-economic characteristics of participants (age, gender, income, education) as they relate to their participation in outdoor activities
Fedler, A. J. (Ed.) Finding 2
In designing outreach to encourage participation in outdoor recreation programs, attend to:
- Individual and socio-economic characteristics of participants (age, gender, income, education) as they relate to their participation in outdoor activities