Burger, J. and L. Waishwell. (2001) Finding 1

Identify locally-specific or culturally-specific needs or problems related to water conservation and quality. These may not be what an expert would typically expect due to unique cultural or situational needs. For example, in a person-to-person outreach initiative about toxic substances in fish, African-Americans were most interested in risks to their health from eating contaminated fish. Caucasians were most interested in the levels of contamination in the fish. Continue reading →

Fedler, A. J. (Ed.) Finding 4

Develop program design and content to adhere to guiding principles for boating, fishing, and aquatic stewardship education. The program

  • Begins with goals and objectives that relate to appreciation and awareness, expands to include both knowledge and skills, and culminates in personal responsibility and responsible behavior.

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Dijksterhuis, O. W. (1996) Finding 2

Understand the roots of the environmental management problem and select your target audience based on a specific need. For example, if economic activity is most closely associated with the environmental problem, outreach initiatives should relate to the needs and interests of the target audience engaged in the economic activity Continue reading →

Pflugh, K. K., Shaw, J. A., Yacovelli, E., & Hagen, L. V. (1995) Finding 2

There is a need for the government to reach beyond traditional means of communication and design programs that recognize the unique features of a local community. This can only be done by being interested in the citizens themselves – by learning who the affected citizens are, by listening and responding to citizen concerns and by offering real alternatives to those citizens who may be negatively impacted in some way by government action. Continue reading →

Fedler, A. J. (Ed.) Finding 3

In designing outreach to encourage participation in outdoor recreation programs, attend to:

  • Individual and socio-economic characteristics of participants (age, gender, income, education) as they relate to their participation in outdoor activities

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Fedler, A. J. (Ed.) Finding 2

In designing outreach to encourage participation in outdoor recreation programs, attend to:

  • Individual and socio-economic characteristics of participants (age, gender, income, education) as they relate to their participation in outdoor activities

Continue reading →