Hoppe, K. (2005) Finding 1

In social marketing projects, focus communication messages on sources of water pollution and actions that must be taken, when the public is already aware that they should care about water quality. Continue reading →

Hoppe, K. (2005) Finding 3

In stormwater communication efforts, focus the media buy on specific regions where action is most needed, rather than statewide, and provide local programs events and activities that encourage public behavior change. Continue reading →

Fedler, A. J. (Ed.) Finding 16

Develop program design and content to adhere to guiding principles for boating, fishing, and aquatic stewardship education. The program:

  • Follows the principles of inclusion with regard to program participation by minorities and disabled individuals.

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