Address farmers’ perceptions of risk. Acknowledge the tendency for farmers to be “adverse to additional risk “. That is, a new practice or technology must not add to current risks, or it must reduce risks to productivity incurred through other practices in order to be viewed favorably

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)

Community 
The learning experience: Is flexible in response to both process and conditions.
The learning experience: Takes place close to the location where people practice a behavior of concern.

Citation: Lanyon, L. E., Kiernan, N.-E., & Stoltzfus, J. H. (1996). Evaluating barriers to participation by fertilizer and agricultural chemical dealers in a federal water quality project. Journal of Natural Resources and Life Sciences Education, 25(2), 160-165.
Citation Type: Research