Time education with heightened audience awareness created by press coverage of rules release, public hearings and a compliance deadline. Continue reading →
Audience: Farmers 
People who work on the land to grow and produce food, animal feed, or other consumer products; and business professionals who support agricultural production
Findings Navigation: Browse by Audience; Browse by Theme; Browse by Best Education Practice; Browse by multiple topics
Fisher, T. (2004) Finding 1
Check with stakeholders concerning which approach to environmental assessment on the ranch they perceive as most effective. Continue reading →
Kromm, D. E., & White, S. E. (1991) Finding 1
Collect and assess data about the following, prior to developing the outreach program:
- Regional audience preferences for where to get information and which source is reliable
Nelson, D. R., & Trede, L. D. (2000, December 2000) Finding 1
Collect and assess data about the following, prior to developing the outreach program:
- Approach and materials for training new farmers based on input from farmers
Nowak, P., O’Keefe, G. J., Bennett, C., Anderson, S., & Trumbo, C. (1997) Finding 2
Collect and assess data about the following, prior to developing the outreach program:
- Producer assessment of project BMP recommendations prior to implementing outreach program
Padgitt, S. C. (1989) Finding 2
Create information, communication and education design to address research-based information about farmer characteristics, such as:
- Priorities: profitability of agriculture; quality of drinking water; agriculture health and safety; controlling soil erosion
- Lack of concern about threats to groundwater quality on their own property, but concerned about the problem elsewhere [relates to research findings about farmer minimization of the threat of risk when the source is familiar, voluntary, controllable]
Shepard, R. L. (1999) Finding 2
Identify key target audiences and acknowledge individual grower characteristics, perceptions of problems, current use of practices, and preferences for educational formats. Continue reading →
Shepard, R. A.Yencha & K. Klingberg. (2004) Finding 1
Use a comprehensive pre-survey; conservation plans, soil tests, workshops, and farm visits during the growing seasons as a basis for developing relevant land and water education programs. Continue reading →
Vickery, J. C. (2004) Finding 1
Use in-depth discussion and interviews to provide a useful finding about target audience interests and preferences about farm management topics. Continue reading →
Bianchi, M. (2004) Finding 1
Facilitate farmers developing their own water quality management plans. Emphasize, peer information exchange in farm quality planning. Continue reading →
