Watershed Watch – 2020 Summer Edition

In 2018, UW-Madison Division of Extension and Brown County partnered to conduct a landowner survey designed to better understand the knowledge of non-operating landowners, the factors that influence their decision to rent, and what conservation related messaging strategies resonate with this audience. Based on the results of this survey, we have developed outreach strategies specifically designed to target this underserved, but important, audience. In the summer of 2020, we plan to send our first edition of the Watershed Watch, a newsletter specifically written for non-operating landowners. The newsletter was sent to 300 landowners in Brown County.